Walmart
Joy brand launch

Walmart is one of the largest retailer and fastest growing e-commerce in the world operating a chain of supercenter, discount, and grocery stores with 220 million customers and 10,500 stores in 24 countries.

Website: www.walmart.com

Team: Celedonio Llabres as Associate Creative Director and Caitlin Oliver as Copywriter

Role: Production Designer

Objective: Joy is a new brand from P&G and offers a precision razor and associated complementary products. Beyond the product features, Joy is building a community by launching a landing page and promotional email to introduce that something fun is happening.